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    • Brand overview

    • Purpose, mission, values

    • Competitor analysis

    • Target market analysis

    • Brand story + personality

    • Messaging direction

    • Visual direction (moodboard, color palette, typography recommendations)

    • Brand foundation call

    • Logo suite (primary, secondary, submarks)

    • Custom color palette

    • Custom typography system

    • Custom illustrations

    • Brand mockups

    • 2 Rounds of revisions

    • Customized 30+ page brand identity guidelines kit (usage, tone, etc.)

    • 2 weeks

    • Starting at $4,000+

01. BRAND IDENTITY

    • Includes everything outlined in the Brand Identity offering, plus a custom Squarespace website

    • Custom Squarespace site [service providers]

    • 2-4 pages, each with up to 4 sections (additional sections can be added, please discuss during discovery call for pricing)

    • Desktop + mobile design

    • Testing + QA

    • 1-week of post launch support

    • Commerce sites or extra pages are available for an additional fee

    • 4 weeks

    • Starting at $8,000+

02. BRAND IDENTITY + WEBSITE

  • This experience is a focused, one-day collaboration to continue working together with the foundation we already built (your branding and/or website).

    We block one entire day exclusively to work on your brand. You bring the ideas and tasks you’ve been putting off, and I craft them while you share your feedback in real time as I go.

    Examples of projects:

    • 30-min foundation & prep session, live feedback, tutorials & files

    • Brand refreshers & additional assets

    • Additional collateral design

    • Website updates or expansion (new pages/content)

    • Packaging & print design

  • Design on Demand is the ongoing design partnership. Instead of a one day project, like the Studio Day Pass, I set aside a number of days to book throughout a three-month timeframe.

    You can use these days for the visual needs that arise within your brand’s day to day operations — digital, editorial, etc.

    This is a creative partnership that gives you ongoing access so your brand can continue to evolve and grow over time.

    Examples of projects:

    • Brand refreshers & additional assets

    • Additional collateral design

    • Website updates or expansion (new pages/content)

    • Packaging & print design

    • New product launch support (visuals, additional branding materials)

    • Project-based investment, inquire for more information

03. CREATIVE PARTNERSHIP [SOON]

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FREQUENTLY ASKED QUESTIONS

  • Depends on the project. Typically, Brand Identity projects start $4k and usually range from $4k-$10k. Brand Identity + Website projects start at $8k and can be up to $10k+. Please make sure you’re ready to invest at this level. I’m always happy to chat if you have specific questions about pricing.

  • Brand Identity projects can take anywhere from 4-6 weeks. Additional services (such as a custom website) can take up to 8+ weeks. More information on timelines can be discussed during a discovery call.

  • The brand foundation focuses more on audience attraction, brand positioning, and competitor differentiation to influence design. If you're looking for help with your brand voice or website copy, please let me know and I would be happy to help you connect with a copywriter.

    PLEASE NOTE: I do not provide website copy with my Brand Identity + Website service, you will need to provide your own copy for this project.

  • Unfortunately, no. I only offer website design if you are also investing in branding.

    You may be a perfect fit for my Brand Identity + Website service — please reach out to me at jolainabarrow@gmail.com if you have any questions.

  • I understand if we don’t quite align with 2 revision rounds. Please note, if there are additional revisions after the first 2 rounds the following may occur: additional fees + extended timeline.

  • During the project, I will need open communication. I typically respond within 24 hours during working days. If I do not hear from you within a 5-day period after sending over revisions or items to complete, your project will be placed on hold and a pause fee will be implemented.